Buying an off-the-plan apartment asks buyers to commit to something they can’t yet see.
For interior designer Cris Edwards of Mannigan Edwards, building that confidence starts long before buyers walk through a display suite. By the time they do, months of collaboration have already shaped every finish, every material and every detail they’ll experience.
Having worked alongside Immerse Projects and Greyburn Building Contractors across multiple developments, including Ombré Robina and, more recently, Kaiya Kirra Beach, Cris, as Director of Design, has become an integral part of a project team that continues to build on the trust and experience gained from one development to the next.
These long-term relationships are one of the team’s greatest strengths. Cris explained:
“By the time we’re working on the next project together, we’re not starting from scratch. We’ve built trust in one another’s thinking. That gives us the confidence to challenge ideas, refine the details and keep pushing the design further.”
Cris Edwards of Mannigan Edwards Interior Design and Director of Design for Immerse Projects.
Plans, floorplans and renders all tell part of the story. But it’s when buyers step into the display suite that the vision behind the project comes to life. Exploring the material palette, running a hand across the stone benchtops or opening a kitchen drawer helps the project feel real for the very first time.
The conversations that follow go well beyond colours, finishes and furniture. They’re an opportunity to explain why particular materials have been selected, and how those decisions have been shaped through collaboration between the developer, architect, builder and interior designer.
“When people can see and feel the finishes and understand the thinking behind the design, they become genuinely excited about what they’re buying.”
While buyers may never hear what’s discussed behind the scenes, they do experience the outcome.
When the wider project team work towards the same vision from the outset, every part of the buyer experience feels connected, and every element reflects the same level of care – from the display suite and material selections right through to the finished home.
And those conversations continue long after the display suite opens. Cris regularly joins Immerse and Greyburn at open mornings, answering questions and helping buyers picture themselves living in their future home.
Interior design by Cris Edwards. Ombré Robina’s residents’ lounge is a welcoming place to gather with friends and family.
But the real measure of success comes much later. As Cris explains:
“On our last few projects, buyers have walked into their new home and said it looks even better than the renders. I get hugs and thank-yous when I run into people in the lobby. That only happens when the whole team is genuinely aligned, and Ashwin Property is the connective tissue that makes it happen.”
For the entire project team, that’s the ultimate reward. It’s the result of months – and often years – of collaboration, with everyone working towards the same outcome from the very beginning.
For buyers, that’s the difference. Long-term relationships create the trust to keep refining every detail, resulting in homes that don’t just reflect the original vision but exceed the expectations they had from the very moment they decided to purchase.
Following the success of Ombré Robina, Cris is now leading the interior design for Kaiya Kirra Beach, continuing her collaboration with Immerse Projects.
Kaiya Kirra Beach
Kaiya’s display is under construction and will be opening soon.
To be among the first to hear about pre-release opportunities and early updates, please register your interest at kaiyakirrabeach.com.au.
If you’d like to learn more about Kaiya, please contact John Fishbourne on 0417 793 083, email JFishbourne@ashwinproperty.com.au or Olya Hegarty on 0411 688 095, email olya.hegarty@ashwinproperty.com.au.
About Immerse Projects
Immerse Projects is a privately owned Gold Coast-based residential development group founded by John Kearney with a $300 million portfolio of residential projects across south-east Queensland and northern New South Wales.
In collaboration with Immerse’s exclusive contract builder, Greyburn, each project is built on the foundations of more than 30 years of local experience, trust and capacity to deliver. Recent sell-out projects include Rhythm Kirra Hill and Ombré Robina. Kaiya Kirra Beach is the latest development from Immerse and is now in pre-release.